Papers › Scene-wise Adaptive Network for Dynamic Cold-start Scenes Optimization in CTR Prediction
Scene-wise Adaptive Network for Dynamic Cold-start Scenes Optimization in CTR Prediction
Wenhao Li, Jie zhou, Chuan Luo, Chao Tang, Kun Zhang, Shixiong Zhao
In the realm of modern mobile E-commerce, providing users with nearby commercial service recommendations through location-based online services has become increasingly vital. While machine learning approaches have shown promise in multi-scene recommendation, existing methodologies often struggle to address cold-start problems in unprecedented scenes: the increasing diversity of commercial choices, along with the short online lifespan of scenes, give rise to the complexity of effective recommendations in online and dynamic scenes. In this work, we propose Scene-wise Adaptive Network (SwAN), a novel approach that emphasizes high-performance cold-start online recommendations for new scenes. Our approach introduces several crucial capabilities, including scene similarity learning, user-specific scene transition cognition, scene-specific information construction for the new scene, and enhancing the diverged logical information between scenes. We demonstrate SwAN's potential to optimize dynamic multi-scene recommendation problems by effectively online handling cold-start recommendations for any newly arrived scenes. More encouragingly, SwAN has been successfully deployed in Meituan's online catering recommendation service, which serves millions of customers per day, and SwAN has achieved a 5.64% CTR index improvement relative to the baselines and a 5.19% increase in daily order volume proportion.
Code
Repository list and official/mentioned flags are the archive's, frozen 2025-07-28. Reachability, where shown, is from one Syntology probe window (2026-09-16 to 2026-09-18); repositories not probed show nothing. GitHub stars are not tracked.
Code Syntology ran Syntology
Not run by Syntology. Nothing on this page verifies that the listed code works.
Tasks
Results from the paper archive 2025-07-28
No leaderboard rows for this paper in the archive.
Report a problem or propose a change · a person checks every report against the paper or source before anything changes; decisions are listed on /corrections