Papers › You Are What Apps You Use: Demographic Prediction Based on User's Apps
You Are What Apps You Use: Demographic Prediction Based on User's Apps
Eric Malmi, Ingmar Weber
The archive published only this paper's code-link row. Authors, date and abstract are from arXiv's metadata (CC0), read from the Kaggle arXiv metadata snapshot of 2026-09-12 where its title matched the archive's; the title is the archive's.
Understanding the demographics of app users is crucial, for example, for app developers, who wish to target their advertisements more effectively. Our work addresses this need by studying the predictability of user demographics based on the list of a user's apps which is readily available to many app developers. We extend previous work on the problem on three frontiers: (1) We predict new demographics (age, race, and income) and analyze the most informative apps for four demographic attributes included in our analysis. The most predictable attribute is gender (82.3 % accuracy), whereas the hardest to predict is income (60.3 % accuracy). (2) We compare several dimensionality reduction methods for high-dimensional app data, finding out that an unsupervised method yields superior results compared to aggregating the apps at the app category level, but the best results are obtained simply by the raw list of apps. (3) We look into the effect of the training set size and the number of apps on the predictability and show that both of these factors have a large impact on the prediction accuracy. The predictability increases, or in other words, a user's privacy decreases, the more apps the user has used, but somewhat surprisingly, after 100 apps, the prediction accuracy starts to decrease.
Code
Repository list and official/mentioned flags are the archive's, frozen 2025-07-28. Reachability, where shown, is from one Syntology probe window (2026-09-16 to 2026-09-18); repositories not probed show nothing. GitHub stars are not tracked.
Code Syntology ran Syntology
Not run by Syntology. Nothing on this page verifies that the listed code works.
Results from the paper archive 2025-07-28
No leaderboard rows for this paper in the archive.
Report a problem or propose a change · a person checks every report against the paper or source before anything changes; decisions are listed on /corrections