Papers › SMTPD: A New Benchmark for Temporal Prediction of Social Media Popularity

SMTPD: A New Benchmark for Temporal Prediction of Social Media Popularity

6 Mar 2025arXiv:2503.04446links table onlyarchive 2025-07-28

Yijie Xu, Bolun Zheng, Wei Zhu, Hangjia Pan, Yuchen Yao, Ning Xu, Anan Liu, Quan Zhang, Chenggang Yan

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Social media popularity prediction task aims to predict the popularity of posts on social media platforms, which has a positive driving effect on application scenarios such as content optimization, digital marketing and online advertising. Though many studies have made significant progress, few of them pay much attention to the integration between popularity prediction with temporal alignment. In this paper, with exploring YouTube's multilingual and multi-modal content, we construct a new social media temporal popularity prediction benchmark, namely SMTPD, and suggest a baseline framework for temporal popularity prediction. Through data analysis and experiments, we verify that temporal alignment and early popularity play crucial roles in social media popularity prediction for not only deepening the understanding of temporal dynamics of popularity in social media but also offering a suggestion about developing more effective prediction models in this field. Code is available at https://github.com/zhuwei321/SMTPD.

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PCA_down zhuwei321/SMTPD/tools.py official repository unverified Apache-2.0 (permissive) · 9365e60de0a7c9f0 · report
TFIDF zhuwei321/SMTPD/tools.py official repository unverified Apache-2.0 (permissive) · 79473b1fae5500cb · report
bert_feature zhuwei321/SMTPD/smp_model.py official repository unverified Apache-2.0 (permissive) · b3d65bd9032a7e9d · report
convert_examples_to_features zhuwei321/SMTPD/smp_model.py official repository unverified Apache-2.0 (permissive) · 94cb461ef88a9c6e · report
count_columns zhuwei321/SMTPD/rewrite_s.py official repository unverified Apache-2.0 (permissive) · 6909ad6d938fe111 · report
ft_feature zhuwei321/SMTPD/smp_model.py official repository unverified Apache-2.0 (permissive) · d3f56df2d76b627f · report
load_data zhuwei321/SMTPD/fe.py official repository unverified Apache-2.0 (permissive) · dd9ced4c33b3b7df · report
load_data zhuwei321/SMTPD/main_bili.py official repository unverified Apache-2.0 (permissive) · 5951718c3f44c934 · report
mape zhuwei321/SMTPD/utils.py official repository unverified Apache-2.0 (permissive) · d625b0d73ff5f604 · report
not_nan zhuwei321/SMTPD/rewrite_s.py official repository unverified Apache-2.0 (permissive) · d784a6ef2632f738 · report
test zhuwei321/SMTPD/fe.py official repository unverified Apache-2.0 (permissive) · 14b2d03f943acced · report
time2hours zhuwei321/SMTPD/tools.py official repository unverified Apache-2.0 (permissive) · e2ed13c765a8fe8c · report
val_and_save zhuwei321/SMTPD/cb.py official repository unverified Apache-2.0 (permissive) · 175ab7f7669d573c · report

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