Papers › Ranking Manipulation for Conversational Search Engines

Ranking Manipulation for Conversational Search Engines

5 Jun 2024arXiv:2406.03589archive 2025-07-28

Samuel Pfrommer, Yatong Bai, Tanmay Gautam, Somayeh Sojoudi

Major search engine providers are rapidly incorporating Large Language Model (LLM)-generated content in response to user queries. These conversational search engines operate by loading retrieved website text into the LLM context for summarization and interpretation. Recent research demonstrates that LLMs are highly vulnerable to jailbreaking and prompt injection attacks, which disrupt the safety and quality goals of LLMs using adversarial strings. This work investigates the impact of prompt injections on the ranking order of sources referenced by conversational search engines. To this end, we introduce a focused dataset of real-world consumer product websites and formalize conversational search ranking as an adversarial problem. Experimentally, we analyze conversational search rankings in the absence of adversarial injections and show that different LLMs vary significantly in prioritizing product name, document content, and context position. We then present a tree-of-attacks-based jailbreaking technique which reliably promotes low-ranked products. Importantly, these attacks transfer effectively to state-of-the-art conversational search engines such as perplexity$.$ai. Given the strong financial incentive for website owners to boost their search ranking, we argue that our problem formulation is of critical importance for future robustness work.

Code

Repository list and official/mentioned flags are the archive's, frozen 2025-07-28. Reachability, where shown, is from one Syntology probe window (2026-09-16 to 2026-09-18); repositories not probed show nothing. GitHub stars are not tracked.

Code Syntology ran Syntology

20 samples harvested; 12 ran; 0 honoured the contract we drafted; 8 have no recorded run. Read from Syntology's graph 2026-09-24; that is when this build read the record, not when the samples ran.

Licence: 20 of the 20 samples are pointer only, meaning Syntology does not serve that copy's text. This page shows no code text for any sample; each one links to its file in the repository.

Harvested from 2 repositories linked to this paper, official or community; each sample names its own and says which. “Ran” means the sample executed on a synthesized input. It does not mean the output is correct, and nothing here reproduces the paper's results. “Honoured” and “violated” refer to a contract Syntology drafted from the code itself; “our draft was wrong” and “fixture could not drive it” are failures of Syntology's instrument, not of the code.

Each sample ends with its code_sha256, Syntology's identity for that exact code. An agent fetches the stored sample with Syntology's MCP tool get_code(code_sha256="…") (how to connect); click an identity to copy that call.

Repository labels, per sample. official repository: The archive marks this repository official for the paper. named in the paper: The archive records that the paper mentions this repository; it is not marked official. community (archive-listed): In the archive's code links for this paper, not marked official and not recorded as mentioned in the paper. found in paper text by Syntology: Syntology found this repository in the paper's own text; whether it is the authors' implementation is not asserted. community: Not in the archive's code links for this paper; a community repository Syntology harvested. Samples from a repository marked official are listed first. Licence labels name the repository's licence as recorded at harvest. “Pointer only” means Syntology does not serve that copy's text, for one of four reasons: no licence file was found; the licence was not identified; the licence is recorded as permissive but that copy's record is not marked cleared; or the licence is outside the permissive list Syntology serves text under (MIT, Apache-2.0, BSD and similar). Some licences outside that list permit redistribution, such as WTFPL, and GPL-3.0 under its conditions; they are simply not on the list. Hover a licence label for the reason. File links open the file on GitHub at the default branch, which may have changed since the harvest.

Tasks

Results from the paper archive 2025-07-28

No leaderboard rows for this paper in the archive.

Report a problem or propose a change · a person checks every report against the paper or source before anything changes; decisions are listed on /corrections