Papers › Predicting Visual Importance Across Graphic Design Types

Predicting Visual Importance Across Graphic Design Types

7 Aug 2020arXiv:2008.02912archive 2025-07-28

Camilo Fosco, Vincent Casser, Amish Kumar Bedi, Peter O'Donovan, Aaron Hertzmann, Zoya Bylinskii

This paper introduces a Unified Model of Saliency and Importance (UMSI), which learns to predict visual importance in input graphic designs, and saliency in natural images, along with a new dataset and applications. Previous methods for predicting saliency or visual importance are trained individually on specialized datasets, making them limited in application and leading to poor generalization on novel image classes, while requiring a user to know which model to apply to which input. UMSI is a deep learning-based model simultaneously trained on images from different design classes, including posters, infographics, mobile UIs, as well as natural images, and includes an automatic classification module to classify the input. This allows the model to work more effectively without requiring a user to label the input. We also introduce Imp1k, a new dataset of designs annotated with importance information. We demonstrate two new design interfaces that use importance prediction, including a tool for adjusting the relative importance of design elements, and a tool for reflowing designs to new aspect ratios while preserving visual importance. The model, code, and importance dataset are available at https://predimportance.mit.edu .

Code

No code repository is listed for this paper in the archive or in Syntology's graph.

Code Syntology ran Syntology

Not run by Syntology. Nothing on this page verifies that the listed code works.

Datasets

Introduced by this paper, per the archive.

Results from the paper archive 2025-07-28

No leaderboard rows for this paper in the archive.

Report a problem or propose a change · a person checks every report against the paper or source before anything changes; decisions are listed on /corrections