Papers › Echoes of Persuasion: The Effect of Euphony in Persuasive Communication
Echoes of Persuasion: The Effect of Euphony in Persuasive Communication
Marco Guerini, Gözde Özbal, Carlo Strapparava
While the effect of various lexical, syntactic, semantic and stylistic features have been addressed in persuasive language from a computational point of view, the persuasive effect of phonetics has received little attention. By modeling a notion of euphony and analyzing four datasets comprising persuasive and non-persuasive sentences in different domains (political speeches, movie quotes, slogans and tweets), we explore the impact of sounds on different forms of persuasiveness. We conduct a series of analyses and prediction experiments within and across datasets. Our results highlight the positive role of phonetic devices on persuasion.
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