Papers › Clickbait Detection via Large Language Models

Clickbait Detection via Large Language Models

16 Jun 2023arXiv:2306.09597archive 2025-07-28

Han Wang, Yi Zhu, Ye Wang, Yun Li, Yunhao Yuan, Jipeng Qiang

Clickbait, which aims to induce users with some surprising and even thrilling headlines for increasing click-through rates, permeates almost all online content publishers, such as news portals and social media. Recently, Large Language Models (LLMs) have emerged as a powerful instrument and achieved tremendous success in a series of NLP downstream tasks. However, it is not yet known whether LLMs can be served as a high-quality clickbait detection system. In this paper, we analyze the performance of LLMs in the few-shot and zero-shot scenarios on several English and Chinese benchmark datasets. Experimental results show that LLMs cannot achieve the best results compared to the state-of-the-art deep and fine-tuning PLMs methods. Different from human intuition, the experiments demonstrated that LLMs cannot make satisfied clickbait detection just by the headlines.

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Clickbait Detection

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