Papers › Autobidders with Budget and ROI Constraints: Efficiency, Regret, and Pacing Dynamics

Autobidders with Budget and ROI Constraints: Efficiency, Regret, and Pacing Dynamics

30 Jan 2023arXiv:2301.13306archive 2025-07-28

Brendan Lucier, Sarath Pattathil, Aleksandrs Slivkins, Mengxiao Zhang

We study a game between autobidding algorithms that compete in an online advertising platform. Each autobidder is tasked with maximizing its advertiser's total value over multiple rounds of a repeated auction, subject to budget and return-on-investment constraints. We propose a gradient-based learning algorithm that is guaranteed to satisfy all constraints and achieves vanishing individual regret. Our algorithm uses only bandit feedback and can be used with the first- or second-price auction, as well as with any "intermediate" auction format. Our main result is that when these autobidders play against each other, the resulting expected liquid welfare over all rounds is at least half of the expected optimal liquid welfare achieved by any allocation. This holds whether or not the bidding dynamics converges to an equilibrium.

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PIDcontrol avito-tech/bat-autobidding-benchmark/simulator/model/ta_pid.py community (archive-listed) unverified MIT (permissive) · 26ed2dfea121b59d · report
bin2price avito-tech/bat-autobidding-benchmark/simulator/simulation/utils.py community (archive-listed) unverified MIT (permissive) · 956a94bb482f3974 · report
ctr_cvr_count avito-tech/bat-autobidding-benchmark/simulator/simulation/simulate.py community (archive-listed) unverified MIT (permissive) · 1b98cfe745106e31 · report
plot_history avito-tech/bat-autobidding-benchmark/simulator/simulation/utils.py community (archive-listed) unverified MIT (permissive) · 18dba5197209d388 · report
plot_history_article avito-tech/bat-autobidding-benchmark/simulator/simulation/utils_visualization.py community (archive-listed) unverified MIT (permissive) · c1b3312ebc5d3216 · report
price2bin avito-tech/bat-autobidding-benchmark/simulator/simulation/utils.py community (archive-listed) unverified MIT (permissive) · 9e944aa4ed979b0e · report

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