Papers › A Template Is All You Meme
A Template Is All You Meme
Luke Bates, Peter Ebert Christensen, Preslav Nakov, Iryna Gurevych
Memes are a modern form of communication and meme templates possess a base semantics that is customizable by whomever posts it on social media. Machine learning systems struggle with memes, which is likely due to such systems having insufficient context to understand memes, as there is more to memes than the obvious image and text. Here, to aid understanding of memes, we release a knowledge base of memes and information found on www.knowyourmeme.com, which we call the Know Your Meme Knowledge Base (KYMKB), composed of more than 54,000 images. The KYMKB includes popular meme templates, examples of each template, and detailed information about the template. We hypothesize that meme templates can be used to inject models with the context missing from previous approaches. To test our hypothesis, we create a non-parametric majority-based classifier, which we call Template-Label Counter (TLC). We find TLC more effective than or competitive with fine-tuned baselines. To demonstrate the power of meme templates and the value of both our knowledge base and method, we conduct thorough classification experiments and exploratory data analysis in the context of five meme analysis tasks.
Code
Repository list and official/mentioned flags are the archive's, frozen 2025-07-28. Reachability, where shown, is from one Syntology probe window (2026-09-16 to 2026-09-18); repositories not probed show nothing. GitHub stars are not tracked.
Code Syntology ran Syntology
Not run by Syntology. Nothing on this page verifies that the listed code works.
Tasks
Results from the paper archive 2025-07-28
No leaderboard rows for this paper in the archive.
Methods
Report a problem or propose a change · a person checks every report against the paper or source before anything changes; decisions are listed on /corrections