{"about":{"site":"https://codewithpapers.app","non_affiliation":"Code with Papers and Syntology are not affiliated with, endorsed by, or sponsored by Papers with Code, Meta, or the pwc-archive mirror.","licence":"CC BY-SA 4.0","licence_url":"https://creativecommons.org/licenses/by-sa/4.0/legalcode","attribution":"https://codewithpapers.app/attribution","modified":"archive material modified by Syntology; see the attribution page"},"url":"/paper/sancl-multimodal-review-helpfulness-1","title":"SANCL: Multimodal Review Helpfulness Prediction with Selective Attention and Natural Contrastive Learning","arxiv_id":"2209.05040","date":"2022-09-12","proceeding":"COLING 2022 10","authors":["Wei Han","Hui Chen","Zhen Hai","Soujanya Poria","Lidong Bing"],"abstract":"With the boom of e-commerce, Multimodal Review Helpfulness Prediction (MRHP), which aims to sort product reviews according to the predicted helpfulness scores has become a research hotspot. Previous work on this task focuses on attention-based modality fusion, information integration, and relation modeling, which primarily exposes the following drawbacks: 1) the model may fail to capture the really essential information due to its indiscriminate attention formulation; 2) lack appropriate modeling methods that take full advantage of correlation among provided data. In this paper, we propose SANCL: Selective Attention and Natural Contrastive Learning for MRHP. SANCL adopts a probe-based strategy to enforce high attention weights on the regions of greater significance. It also constructs a contrastive learning framework based on natural matching properties in the dataset. Experimental results on two benchmark datasets with three categories show that SANCL achieves state-of-the-art baseline performance with lower memory consumption.","url_abs":"https://arxiv.org/abs/2209.05040v5","url_pdf":"https://arxiv.org/pdf/2209.05040v5.pdf","source":{"archive":"pwc-archive (Hugging Face), CC BY-SA 4.0","snapshot":"2025-07-28","licence_url":"https://creativecommons.org/licenses/by-sa/4.0/legalcode","row_kind":"abstracts"},"code_links":[{"paper_slug":"sancl-multimodal-review-helpfulness-1","repo_url":"https://github.com/declare-lab/sancl","is_official":1,"mentioned_in_paper":1,"mentioned_in_github":0,"framework":"pytorch","reach":{"status":"ok","spdx":"MIT"}}],"tasks":[{"task_slug":"contrastive-learning","task_name":"Contrastive Learning"}],"methods":[{"method_slug":"contrastive-learning","method_name":"Contrastive Learning"}],"datasets_introduced":[],"methods_introduced":[],"results":[],"syntology":{"atlas_url":"https://app.syntology.ai/?focus=2209.05040","mcp":null,"developers":"https://syntology.ai/developers"},"arxiv_metadata":null,"syntology_extracted_results":null}