{"about":{"site":"https://codewithpapers.app","non_affiliation":"Code with Papers and Syntology are not affiliated with, endorsed by, or sponsored by Papers with Code, Meta, or the pwc-archive mirror.","licence":"CC BY-SA 4.0","licence_url":"https://creativecommons.org/licenses/by-sa/4.0/legalcode","attribution":"https://codewithpapers.app/attribution","modified":"archive material modified by Syntology; see the attribution page"},"url":"/paper/quest-love-do-blockchain-points-build-loyalty","title":"Quest Love: A First Look at Blockchain Loyalty Programs","arxiv_id":"2501.18810","date":"2025-01-31","proceeding":null,"authors":["Joseph Al-Chami","Jeremy Clark"],"abstract":"Blockchain ecosystems -- such as those built around chains, layers, and services -- try to engage users for a variety of reasons: user education, growing and protecting their market share, climbing metric-measuring leaderboards with competing systems, demonstrating usage to investors, and identifying worthy recipients for newly created tokens (airdrops). A popular approach is offering user quests: small tasks that can be completed by a user, exposing them to a common task they might want to do in the future, and rewarding them for completion. In this paper, we analyze a proprietary dataset from one deployed quest system that offered 43 unique quests over 10 months with 80M completions. We offer insights about the factors that correlate with task completion: amount of reward, monetary value of reward, difficulty, and cost. We also discuss the role of farming and bots, and the factors that complicate distinguishing real users from automated scripts.","url_abs":"https://arxiv.org/abs/2501.18810v2","url_pdf":"https://arxiv.org/pdf/2501.18810v2.pdf","source":{"archive":"pwc-archive (Hugging Face), CC BY-SA 4.0","snapshot":"2025-07-28","licence_url":"https://creativecommons.org/licenses/by-sa/4.0/legalcode","row_kind":"links_only","authors_date_abstract":"arXiv metadata, CC0 1.0 (https://info.arxiv.org/help/license), from the Kaggle arXiv metadata snapshot of 2026-09-12"},"code_links":[{"paper_slug":"quest-love-do-blockchain-points-build-loyalty","repo_url":"https://github.com/MadibaGroup/2025-Quests","is_official":1,"mentioned_in_paper":0,"mentioned_in_github":0,"framework":"none","reach":null}],"tasks":[],"methods":[],"datasets_introduced":[],"methods_introduced":[],"results":[],"syntology":{"syntology_url":null,"atlas_url":null,"mcp":null,"developers":"https://syntology.ai/developers"},"arxiv_metadata":null,"syntology_extracted_results":null}