{"about":{"site":"https://codewithpapers.app","non_affiliation":"Code with Papers and Syntology are not affiliated with, endorsed by, or sponsored by Papers with Code, Meta, or the pwc-archive mirror.","licence":"CC BY-SA 4.0","licence_url":"https://creativecommons.org/licenses/by-sa/4.0/legalcode","attribution":"https://codewithpapers.app/attribution","modified":"archive material modified by Syntology; see the attribution page"},"url":"/paper/japanese-beauty-marketing-on-social-media","title":"Japanese Beauty Marketing on Social Media: Critical Discourse Analysis Meets NLP","arxiv_id":null,"date":"2021-12-01","proceeding":"NLP4DH (ICON) 2021 12","authors":["Emily Öhman","Amy Gracy Metcalfe"],"abstract":"This project is a pilot study intending to combine traditional corpus linguistics, Natural Language Processing, critical discourse analysis, and digital humanities to gain an up-to-date understanding of how beauty is being marketed on social media, specifically Instagram, to followers. We use topic modeling combined with critical discourse analysis and NLP tools for insights into the “Japanese Beauty Myth” and show an overview of the dataset that we make publicly available.","url_abs":"https://aclanthology.org/2021.nlp4dh-1.15","url_pdf":"https://aclanthology.org/2021.nlp4dh-1.15.pdf","source":{"archive":"pwc-archive (Hugging Face), CC BY-SA 4.0","snapshot":"2025-07-28","licence_url":"https://creativecommons.org/licenses/by-sa/4.0/legalcode","row_kind":"abstracts"},"code_links":[{"paper_slug":"japanese-beauty-marketing-on-social-media","repo_url":"https://github.com/esohman/JapaneseBeauty","is_official":1,"mentioned_in_paper":1,"mentioned_in_github":0,"framework":"none","reach":null}],"tasks":[{"task_slug":"date-understanding","task_name":"Date Understanding"},{"task_slug":"marketing","task_name":"Marketing"}],"methods":[],"datasets_introduced":[],"methods_introduced":[],"results":[],"syntology":{"syntology_url":null,"atlas_url":null,"mcp":null,"developers":"https://syntology.ai/developers"},"arxiv_metadata":null,"syntology_extracted_results":null}