{"about":{"site":"https://codewithpapers.app","non_affiliation":"Code with Papers and Syntology are not affiliated with, endorsed by, or sponsored by Papers with Code, Meta, or the pwc-archive mirror.","licence":"CC BY-SA 4.0","licence_url":"https://creativecommons.org/licenses/by-sa/4.0/legalcode","attribution":"https://codewithpapers.app/attribution","modified":"archive material modified by Syntology; see the attribution page"},"url":"/paper/echoes-of-persuasion-the-effect-of-euphony-in","title":"Echoes of Persuasion: The Effect of Euphony in Persuasive Communication","arxiv_id":"1508.05817","date":"2015-08-24","proceeding":"HLT 2015 5","authors":["Marco Guerini","Gözde Özbal","Carlo Strapparava"],"abstract":"While the effect of various lexical, syntactic, semantic and stylistic\nfeatures have been addressed in persuasive language from a computational point\nof view, the persuasive effect of phonetics has received little attention. By\nmodeling a notion of euphony and analyzing four datasets comprising persuasive\nand non-persuasive sentences in different domains (political speeches, movie\nquotes, slogans and tweets), we explore the impact of sounds on different forms\nof persuasiveness. We conduct a series of analyses and prediction experiments\nwithin and across datasets. Our results highlight the positive role of phonetic\ndevices on persuasion.","url_abs":"http://arxiv.org/abs/1508.05817v1","url_pdf":"http://arxiv.org/pdf/1508.05817v1.pdf","source":{"archive":"pwc-archive (Hugging Face), CC BY-SA 4.0","snapshot":"2025-07-28","licence_url":"https://creativecommons.org/licenses/by-sa/4.0/legalcode","row_kind":"abstracts"},"code_links":[{"paper_slug":"echoes-of-persuasion-the-effect-of-euphony-in","repo_url":"https://github.com/marcoguerini/paired_datasets_for_persuasion","is_official":1,"mentioned_in_paper":0,"mentioned_in_github":0,"framework":"none","reach":null}],"tasks":[{"task_slug":"persuasiveness","task_name":"Persuasiveness"}],"methods":[],"datasets_introduced":[],"methods_introduced":[],"results":[],"syntology":{"syntology_url":"https://syntology.ai/paper/1508.05817","atlas_url":"https://app.syntology.ai/?focus=1508.05817","mcp":null,"developers":"https://syntology.ai/developers"},"arxiv_metadata":null,"syntology_extracted_results":null}