{"about":{"site":"https://codewithpapers.app","non_affiliation":"Code with Papers and Syntology are not affiliated with, endorsed by, or sponsored by Papers with Code, Meta, or the pwc-archive mirror.","licence":"CC BY-SA 4.0","licence_url":"https://creativecommons.org/licenses/by-sa/4.0/legalcode","attribution":"https://codewithpapers.app/attribution","modified":"archive material modified by Syntology; see the attribution page"},"url":"/paper/dark-patterns-in-e-commerce-a-dataset-and-its","title":"Dark patterns in e-commerce: a dataset and its baseline evaluations","arxiv_id":"2211.06543","date":"2022-11-12","proceeding":null,"authors":["Yuki Yada","Jiaying Feng","Tsuneo Matsumoto","Nao Fukushima","Fuyuko Kido","Hayato Yamana"],"abstract":"Dark patterns, which are user interface designs in online services, induce users to take unintended actions. Recently, dark patterns have been raised as an issue of privacy and fairness. Thus, a wide range of research on detecting dark patterns is eagerly awaited. In this work, we constructed a dataset for dark pattern detection and prepared its baseline detection performance with state-of-the-art machine learning methods. The original dataset was obtained from Mathur et al.'s study in 2019, which consists of 1,818 dark pattern texts from shopping sites. Then, we added negative samples, i.e., non-dark pattern texts, by retrieving texts from the same websites as Mathur et al.'s dataset. We also applied state-of-the-art machine learning methods to show the automatic detection accuracy as baselines, including BERT, RoBERTa, ALBERT, and XLNet. As a result of 5-fold cross-validation, we achieved the highest accuracy of 0.975 with RoBERTa. The dataset and baseline source codes are available at https://github.com/yamanalab/ec-darkpattern.","url_abs":"https://arxiv.org/abs/2211.06543v2","url_pdf":"https://arxiv.org/pdf/2211.06543v2.pdf","source":{"archive":"pwc-archive (Hugging Face), CC BY-SA 4.0","snapshot":"2025-07-28","licence_url":"https://creativecommons.org/licenses/by-sa/4.0/legalcode","row_kind":"abstracts"},"code_links":[{"paper_slug":"dark-patterns-in-e-commerce-a-dataset-and-its","repo_url":"https://github.com/yamanalab/ec-darkpattern","is_official":1,"mentioned_in_paper":1,"mentioned_in_github":1,"framework":"pytorch","reach":null}],"tasks":[{"task_slug":"fairness","task_name":"Fairness"}],"methods":[{"method_slug":"albert","method_name":"ALBERT"},{"method_slug":"adam","method_name":"Adam"},{"method_slug":"attention","method_name":"Attention"},{"method_slug":"attention-dropout","method_name":"Attention Dropout"},{"method_slug":"bert","method_name":"BERT"},{"method_slug":"bpe","method_name":"BPE"},{"method_slug":"dense-connections","method_name":"Dense Connections"},{"method_slug":"dropout","method_name":"Dropout"},{"method_slug":"lamb","method_name":"LAMB"},{"method_slug":"layer-normalization","method_name":"Layer Normalization"},{"method_slug":"linear-layer","method_name":"Linear Layer"},{"method_slug":"linear-warmup-with-linear-decay","method_name":"Linear Warmup With Linear Decay"},{"method_slug":"multi-head-attention","method_name":"Multi-Head Attention"},{"method_slug":"residual-connection","method_name":"Residual Connection"},{"method_slug":"roberta","method_name":"RoBERTa"},{"method_slug":"sentencepiece","method_name":"SentencePiece"},{"method_slug":"softmax","method_name":"Softmax"},{"method_slug":"weight-decay","method_name":"Weight Decay"},{"method_slug":"wordpiece","method_name":"WordPiece"},{"method_slug":"xlnet","method_name":"XLNet"}],"datasets_introduced":[{"slug":"ec-darkpattern","name":"ec-darkpattern","full_name":""}],"methods_introduced":[],"results":[],"syntology":{"syntology_url":null,"atlas_url":null,"mcp":null,"developers":"https://syntology.ai/developers"},"arxiv_metadata":null,"syntology_extracted_results":null}