{"about":{"site":"https://codewithpapers.app","non_affiliation":"Code with Papers and Syntology are not affiliated with, endorsed by, or sponsored by Papers with Code, Meta, or the pwc-archive mirror.","licence":"CC BY-SA 4.0","licence_url":"https://creativecommons.org/licenses/by-sa/4.0/legalcode","attribution":"https://codewithpapers.app/attribution","modified":"archive material modified by Syntology; see the attribution page"},"url":"/paper/co-persona-leveraging-llms-and-expert","title":"Co-persona: Leveraging LLMs and Expert Collaboration to Understand User Personas through Social Media Data Analysis","arxiv_id":"2506.18269","date":"2025-06-23","proceeding":null,"authors":["Min Yin","Haoyu Liu","Boyi Lian","Chunlei Chai"],"abstract":"This study introduces Co-Persona, a methodological framework bridging large-scale social media analysis with authentic user understanding through systematic integration of Large Language Models and expert validation. Through a case study of B.Co, a Chinese manufacturer, we investigated Co-Persona application in bedside lamp development. Our methodology analyzed over 38 million posts from Xiao Hongshu, employing multi-stage data processing combining advanced NLP with expert validation. Analysis revealed five user personas derived from bedtime behaviors: Health Aficionados, Night Owls, Interior Decorators, Child-care Workers, and Workaholics-each showing unique pre-sleep activities and product preferences. Findings demonstrate Co-Persona enhances manufacturers' ability to process large datasets while maintaining user understanding. The methodology provides structured approaches for targeted marketing and product strategies. Research contributes to theoretical understanding of data-driven persona development and practical applications in consumer-driven innovation. Code and data available at https://github.com/INFPa/LLMwithPersona.","url_abs":"https://arxiv.org/abs/2506.18269v2","url_pdf":"https://arxiv.org/pdf/2506.18269v2.pdf","source":{"archive":"pwc-archive (Hugging Face), CC BY-SA 4.0","snapshot":"2025-07-28","licence_url":"https://creativecommons.org/licenses/by-sa/4.0/legalcode","row_kind":"links_only","authors_date_abstract":"arXiv metadata, CC0 1.0 (https://info.arxiv.org/help/license), from the Kaggle arXiv metadata snapshot of 2026-09-12"},"code_links":[{"paper_slug":"co-persona-leveraging-llms-and-expert","repo_url":"https://github.com/infpa/llmwithpersona","is_official":1,"mentioned_in_paper":1,"mentioned_in_github":0,"framework":"none","reach":null}],"tasks":[],"methods":[],"datasets_introduced":[],"methods_introduced":[],"results":[],"syntology":{"syntology_url":null,"atlas_url":null,"mcp":null,"developers":"https://syntology.ai/developers"},"arxiv_metadata":null,"syntology_extracted_results":null}