{"about":{"site":"https://codewithpapers.app","non_affiliation":"Code with Papers and Syntology are not affiliated with, endorsed by, or sponsored by Papers with Code, Meta, or the pwc-archive mirror.","licence":"CC BY-SA 4.0","licence_url":"https://creativecommons.org/licenses/by-sa/4.0/legalcode","attribution":"https://codewithpapers.app/attribution","modified":"archive material modified by Syntology; see the attribution page"},"url":"/paper/brand-logo-visual-analysis-of-fashion-brands","title":"Brand > Logo: Visual Analysis of Fashion Brands","arxiv_id":"1810.09941","date":"2018-10-23","proceeding":null,"authors":["M. Hadi Kiapour","Robinson Piramuthu"],"abstract":"While lots of people may think branding begins and ends with a logo, fashion\nbrands communicate their uniqueness through a wide range of visual cues such as\ncolor, patterns and shapes. In this work, we analyze learned visual\nrepresentations by deep networks that are trained to recognize fashion brands.\nIn particular, the activation strength and extent of neurons are studied to\nprovide interesting insights about visual brand expressions. The proposed\nmethod identifies where a brand stands in the spectrum of branding strategy,\ni.e., from trademark-emblazoned goods with bold logos to implicit no logo\nmarketing. By quantifying attention maps, we are able to interpret the visual\ncharacteristics of a brand present in a single image and model the general\ndesign direction of a brand as a whole. We further investigate versatility of\nneurons and discover \"specialists\" that are highly brand-specific and\n\"generalists\" that detect diverse visual features. A human experiment based on\nthree main visual scenarios of fashion brands is conducted to verify the\nalignment of our quantitative measures with the human perception of brands.\nThis paper demonstrate how deep networks go beyond logos in order to recognize\nclothing brands in an image.","url_abs":"http://arxiv.org/abs/1810.09941v1","url_pdf":"http://arxiv.org/pdf/1810.09941v1.pdf","source":{"archive":"pwc-archive (Hugging Face), CC BY-SA 4.0","snapshot":"2025-07-28","licence_url":"https://creativecommons.org/licenses/by-sa/4.0/legalcode","row_kind":"abstracts"},"code_links":[{"paper_slug":"brand-logo-visual-analysis-of-fashion-brands","repo_url":"https://github.com/AemikaChow/DATASOURCE","is_official":0,"mentioned_in_paper":0,"mentioned_in_github":1,"framework":"none","reach":{"status":"ok"}}],"tasks":[{"task_slug":"marketing","task_name":"Marketing"}],"methods":[],"datasets_introduced":[],"methods_introduced":[],"results":[],"syntology":{"syntology_url":null,"atlas_url":null,"mcp":null,"developers":"https://syntology.ai/developers"},"arxiv_metadata":null,"syntology_extracted_results":null}