{"about":{"site":"https://codewithpapers.app","non_affiliation":"Code with Papers and Syntology are not affiliated with, endorsed by, or sponsored by Papers with Code, Meta, or the pwc-archive mirror.","licence":"CC BY-SA 4.0","licence_url":"https://creativecommons.org/licenses/by-sa/4.0/legalcode","attribution":"https://codewithpapers.app/attribution","modified":"archive material modified by Syntology; see the attribution page"},"url":"/paper/a-generalized-bayesian-framework-for-the","title":"A generalized Bayesian framework for the analysis of subscription based businesses","arxiv_id":"1704.05729","date":"2017-04-12","proceeding":null,"authors":["Rahul Madhavan","Ankit Baraskar"],"abstract":"We have created a framework for analyzing subscription based businesses in\nterms of a unified metric which we call SCV (single customer value). The major\nadvance in this paper is to model customer churn as an exponential decay\nvariable, which directly follows from experimental data relating to\nsubscription based businesses. This Bayesian probabilistic model was used to\ncompute an expected value for the revenue contribution of a single user. We\nobtain an exact closed-form solution for the constant churn model, and an\napproximate closed-form solution for the exponential decay model. In addition,\nwe define a general methodology for decision making processes using sensitivity\nanalysis of the model equation, which we illustrate with a real-life case study\nfor a food based subscription business.","url_abs":"http://arxiv.org/abs/1704.05729v1","url_pdf":"http://arxiv.org/pdf/1704.05729v1.pdf","source":{"archive":"pwc-archive (Hugging Face), CC BY-SA 4.0","snapshot":"2025-07-28","licence_url":"https://creativecommons.org/licenses/by-sa/4.0/legalcode","row_kind":"abstracts"},"code_links":[{"paper_slug":"a-generalized-bayesian-framework-for-the","repo_url":"https://github.com/p10rahulm/your-static-website","is_official":0,"mentioned_in_paper":0,"mentioned_in_github":1,"framework":"none","reach":null}],"tasks":[{"task_slug":"decision-making","task_name":"Decision Making"},{"task_slug":"form","task_name":"Form"}],"methods":[],"datasets_introduced":[],"methods_introduced":[],"results":[],"syntology":{"atlas_url":null,"mcp":null,"developers":"https://syntology.ai/developers"},"arxiv_metadata":null,"syntology_extracted_results":null}