{"url":"/dataset/lambda","name":"LAMBDA","full_name":"Long-term Ad MemoraBility DAtaset","description_markdown":"LAMDBA is a long term ad memorability dataset, featuring data from 1749 participants and 2205 ads across 276 brands.","description_withheld":null,"homepage":"https://behavior-in-the-wild.github.io/memorability","introduced_date":"2023-09-01","introduced_date_note":null,"introduced_by":{"paper":"/paper/long-term-memorability-on-advertisements","title":"Long-Term Ad Memorability: Understanding & Generating Memorable Ads","first_author":"Harini SI","url":null},"license":{"name":"MIT","url":null},"modalities":[],"tasks":[],"languages":[],"variants":["LAMBDA"],"data_loaders":[],"num_papers_in_archive":1,"source":{"archive":"pwc-archive (Hugging Face), CC BY-SA 4.0","snapshot":"2025-07-28"},"benchmarks":[],"papers_with_a_benchmark_row":[],"syntology_totals":{"read_at":"2026-09-24T18:15:14+00:00","papers_with_samples":0,"samples_harvested":0,"samples_ran":0,"samples_unverified":0,"pointer_only_for_licence":0,"papers_with_no_sample_that_ran":0,"note":"the per-paper counts above, summed; not a rate"},"papers_note":"The archive never published its papers-using-dataset list; these are papers with a leaderboard row on this dataset's benchmarks."}